As a B2B marketing consultant, strategist and fractional CMO, I partner with startups, SaaS companies, medtech, hardware and software manufacturers and other tech companies to align their business strategy, digital marketing goals and long-term vision with practical execution that delivers measurable results.
What Makes Me Different?
From the beginning I’ve never wavered from providing clients a visual approach to solving their problems or challenges. A strategic thinker combined with design skills that can bring a client’s vision to life.
What I Provide Today:
With more than 20 years of design and industry-specific experience, I help clients develop a comprehensive marketing strategy that strengthens brand awareness, drives lead generation, improves customer acquisition, and supports revenue growth. My work spans event marketing, performance marketing, content marketing, email marketing, social media marketing, search engine optimization (SEO and AEO), paid ads, website design and integrated marketing campaigns designed to increase website traffic, improve conversion rates and generate more qualified leads.
My experience extends beyond campaign execution. I regularly conduct market research, build Ideal Customer Profiles (ICPs), develop buyer personas, refine messaging, produce case studies, write blog posts, oversee content and provide the strategic guidance that helps leadership teams make informed marketing decisions. Whether supporting a growing sales team, collaborating with executive leadership, or serving as an extension of internal marketing leaders, my focus remains the same: connecting marketing investments to measurable business outcomes.
Every client engagement is different. Sometimes I step into the role of marketing manager or fractional CMO, leading internal teams, agencies, and strategic partners. Other times I’m building integrated campaigns from the ground up, launching products, supporting enterprise sales cycles, leading trade shows and events, improving an organization’s online presence, or developing the digital assets that fuel inbound marketing and long-term demand generation. My background also includes working alongside marketing agencies, managing external partners, and serving as one of the outside marketing consultants organizations rely on for expert guidance and execution.
My Approach
My approach always begins with understanding each organization’s business model, competitive business landscape, individual needs, unique needs, and overall business goals before recommending the best strategy or presenting different options. A strong focus on listening first allows me to deliver innovative solutions that fit both the organization and its available resources. Many of my clients have a full marketing staff or an agency they want me to help manage. I essentially plug-in where they need me most.
Throughout my career I’ve helped companies improve brand strategy, shorten sales cycles, build scalable marketing programs, and develop repeatable systems for sustainable growth.
I have a proven track record of helping organizations transform complex products, services, and technologies into clear, compelling messaging that resonates with potential customers. Whether supporting enterprise software, AI, healthcare, manufacturing, or emerging technology companies, I combine creative thinking with technical knowledge and practical execution to build marketing systems that support sustained growth.
Let’s Connect!
If you’re looking for the right person to provide marketing consulting services, strengthen your digital strategy, improve your marketing plan, expand into new markets, or simply bring an experienced outside perspective to your organization, I’d welcome the opportunity to connect. Together we can define the appropriate scope of work, align marketing with your business objectives, and build a strategy that delivers measurable, long-term results.
Cheers!
Gareth