About
I am living an amazing life as a B2B marketing consultant supporting a handful of companies in the SaaS, IT, semiconductor, manufacturing and medtech industries.
Notes & Reflections
What I’ve Been Up To
2025 — 2026
I’m helping Brainchip bring greater discipline to account based marketing, segment targeting and storytelling within the rapidly evolving world of Edge AI.
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A core component of my work involves building targeted ABM programs around high-value OEMs, enterprise technology organizations and strategic partners. This begins with detailed account research, identifying key stakeholders, understanding the target audience, and creating content strategies designed to improve engagement across multiple digital channels.
These initiatives support lead generation, customer acquisition, and sales conversations while helping the organization connect with potential customers through the right digital marketing channels and online platforms.
2022 — 2026
I’ve partnered with Notable Systems since 2022, helping strengthen their digital and event marketing channels as they launch numerous AI-enabled RCM products into the durable medical equipment industry.
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My work spans branding, experiential, content creation and sales enablement.
On the branding side, I’ve helped sharpen positioning with website design, messaging, market research and content development, including video.
Equally important has been mentoring internal marketing professionals and strengthening collaboration between product, content, social media, and marketing teams to create scalable processes that support long-term business growth.
2022 — 2026
Brand development, creative direction and ongoing marketing leadership.
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I’ve worked closely with Lohman Technologies to bring the HomECG+ platform to market through a comprehensive digital marketing strategy focused on awareness, credibility, and customer acquisition.
My role spans branding, creative direction, website strategy, content creation, and ongoing consulting services. Working alongside executive leadership, I help translate complex healthcare technology into messaging that resonates with healthcare providers, health systems, and underserved patient populations.
A key focus has been developing a strong online presence through search engine optimization, website management, educational content, and digital marketing campaigns that communicate the platform’s FDA-cleared ECG technology, explainable AI analytics, and real-time care coordination capabilities. These efforts help position HomECG+ as an innovative healthcare solution while improving visibility across search engines and digital platforms.
2024 — 2026
I partnered with GrowthMode Marketing, a fiery HR-focused consulting firm, to help support three industry-leading HRIS SaaS companies: Greenhouse, Gusto and MHR Global.
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For Greenhouse, I led a six-month buyer persona and messaging initiative designed to improve go-to-market execution and customer acquisition efforts.
The project included more than 20 in-depth customer interviews with HR executives, talent acquisition leaders, IT stakeholders, finance teams, and procurement leaders. The goal was to better understand each target audience, identify specific goals, uncover business needs, and create messaging aligned with each stage of the buying journey.
The result was a comprehensive messaging framework and buyer persona strategy that improved alignment between marketing and sales, strengthened sales conversations, and provided practical guidance for future marketing campaigns, content creation, and lead generation initiatives.
2024 — Now
Meaningful, mission-driven work focused on helping active wheelchair users maintain their independence, mobility and quality of life.
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At the foundation of this engagement was the creation of the Soul Mobility brand itself. I developed the visual identity, messaging architecture, product positioning, and digital presence, including website development and ongoing content strategy.
Together, we created a strong online presence capable of competing against larger mobility manufacturers while clearly communicating the unique benefits of the Power-Flex mobility system. To support growth, I develop and execute integrated marketing campaigns across social media, email, public relations, events, video production, and digital advertising. This includes educational content, customer success stories, reimbursement resources, clinician-focused webinars, and ongoing campaigns designed to engage potential customers and drive awareness.
These initiatives are supported by SEO strategy, content creation, and marketing best practices designed to improve engagement, website traffic, and customer acquisition.
2025 — 2026
A great project that began as a “new logo” request — but quickly evolved into a complete brand revitalization and partner expansion strategy.
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I partnered with AirBurst Technologies during a pivotal stage of growth as the company sought to modernize its brand, strengthen market positioning, and create a foundation for future expansion. My role focused on developing a comprehensive marketing strategy that aligned the company’s visual identity, messaging, digital presence, and sales tools with its long-term business objectives.
At the center of the engagement was a complete brand refresh, including logo development, brand standards, messaging frameworks, and a formal brand book designed to clearly articulate the company’s mission, value proposition, and market differentiation. The goal was to position AirBurst as a modern, technology-driven leader within the water well rehabilitation industry.
I also developed the strategy for a redesigned web presence, including SEO research, competitive analysis, content planning, and website architecture to improve visibility, lead generation, and customer engagement. This work was supported by targeted keyword research and messaging designed to better communicate AirBurst’s capabilities and technology advantages.
